A well-allocated SEO budget is crucial for improving website visibility, driving organic traffic, and staying competitive in search rankings. Investing in SEO ensures long-term growth by enhancing brand presence and attracting high-quality leads.

HubSpot contributor Sam Lauron has published an article featuring seven useful steps to create an SEO budget for maximum ROI.

She says, “A well-rounded SEO strategy involves a range of tactics, most of which fall under one of these categories:

  • On-page SEO. Focuses on content and page optimizations that help a site rank for certain keywords.
  • Off-page SEO. Focuses on backlinks to the site, which contribute to domain authority.
  • Technical SEO. Includes backend components such as site speed, page loading time, and site codes.

The purpose of an SEO budget is to determine how much money should be allocated to each category. Without a budget, you risk overspending your resources on a tactic that might not have a strong ROI for your business.

Or worse, tactics that put your business at risk.”

How to Create an SEO Budget for Max ROI

HubSpot
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