HubSpot Lists Best AI Tools for B2B Marketing in 2024
AI enhances B2B marketing by enabling personalized content, predictive analytics, and automation, improving lead generation and customer targeting. It also streamlines decision-making through data-driven insights, helping businesses optimize campaigns for better efficiency and ROI.
HubSpot contributor Zoe Ashbridge has published an article featuring the
She says, “According to HubSpot’s AI Trends for Marketers survey of 1,062 US marketing and advertising professionals, the biggest concern about adopting AI is that it will replace jobs.
Almost 50% of marketers surveyed voiced concerns about job security. This fascinates me, especially because 68% said AI has helped grow their careers.
Personally, I’ve not strongly felt this way because I believe that marketing is, and always will be, about human-to-human connection — and AI simply can’t do that.
I left the worries about using AI tools in B2B marketing behind me long ago and now embrace what AI tools offer.
That said, although I don’t share the sentiment, I do understand the concern. I would argue that AI tools can do so much of our work, but none of the real good stuff or the things we love! As marketers, we still get to add the human touch, but we can “outsource” a lot of the less desirable work to AI.”
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