AWeber contributor Chelsea Hurst has published an article answering the question ‘Are image-only emails good for reader experience or problematic?’.

She says, “I designed the entertainment page, which incorporated several images of movies and TV shows that we reviewed that month. I was so happy with how everything turned out—but that happiness turned into utter dismay when we received our copies from the printer. All of the images on the entertainment page were missing.

I rushed to check my InDesign file. Sure enough, I had neglected to embed the images before sending it to the printer. The page looked incomplete and unprofessional, with tiny image icons and alt text where so many awesome images should have been.

This experience is similar to what happens when images get turned off in emails. Just like how my entertainment page looked incomplete (and, IMO, silly) without its images, your marketing emails can look odd if images don’t load, especially if your email is image heavy, or worse, image only.”

Are image-only emails good for reader experience or problematic?

AWeber

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