Customer experience is the bedrock of brand affinity. After all, Epsilon research found that about half of consumers choose to engage with marketing messages when they are “familiar with and like the brand.”

Adweek is hosting a webinar ‘Create Life-Long Brand Fans Out of Casual Customers’ on Thursday, October 17, 2024, at 1.00 pm ET.

The Adweek team says, “Hear Epsilon SVP Dana Moroze and from guest speaker Rusty Warner, principal analyst at Forrester, about how the right technology, powered by strong identity and data, can help marketers create seamless, 1:1 personalized experiences that create life-long brand fans. You’ll find out:

  • How marketers can enhance CX using predictive customer insights and personalization
  • What is the right technology to create conversations that complete conversions
  • How to avoid competitive pressure by maintaining seamless experiences with your customers across all touchpoints”.

Create Life-Long Brand Fans Out of Casual Customers

Adweek

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