How do I know if my SEO is doing a good job? [Podcast]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘How do I know if my SEO is doing a good job?’.

The GSC team says, “In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm, about all things hiring and working with SEOs. Just because uplift isn’t happening doesn’t mean they’re not doing work; we walk through practical things to check throughout the process, such as how things are prioritized, is there regular reporting, and proactive communication around things that don’t go as planned.”