Creating Your Brand Voice: A Complete Guide [Guide]
HubSpot has published ‘‘.
Laura M. Browning says, “Your company’s voice should resonate with your audience and build trust with them. In the U.S. market, 90% of consumers say it’s important to trust the brands they buy or use.
Your brand voice shows your customers what to expect from your company’s content, services, and even customer service.
Why Brand Voice is Important
Brand voice is a little bit like a brand ambassador.
You’ll make certain assumptions about an unfamiliar brand if its ambassadors are clad in pink cowboy hats or in black three-piece suits. And you’ll know immediately whether you’re the target audience.
A brand’s voice is usually defined by four or so adjectives that immediately convey whether you’re a pink cowboy hat kind of brand”.
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