Exploring AI Personalization in Marketing
AI personalization in marketing enables brands to deliver tailored experiences by analyzing customer data and predicting preferences in real-time. This technology boosts engagement, optimizes campaigns, and drives higher conversion rates by offering relevant content to individual users.
HubSpot contributor Sam Lauron has published an article featuring
She says, “In my experience, the biggest reason to use AI to personalize your marketing is that it enables you to scale your personalization efforts.
Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Automation tools are great for streamlining recurring marketing tasks.
The difference with using AI for marketing personalization, however, is that AI is dynamic. AI can gather and interpret data, identify opportunities, and adapt to the data being presented.
This means that rather than being a tool to help streamline personalizations, AI can help you personalize your marketing on a deeper level.
Not only does personalization help increase sales, but 96% of marketers also say that a personalized experience increases the chances of buyers becoming repeat customers.”
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