Strategies To Boost Your Sales Using Quality Content
Content plays a crucial role in driving sales growth by educating and engaging customers, building trust, and influencing purchasing decisions. High-quality, relevant content enhances brand visibility, fostering long-term customer relationships that lead to increased conversions.
Content Marketing Institute contributor Robert Rose has published an article featuring useful tips to making your content more useful in sales.
He says, “As people use AI and other technology to automate even more content — including inter-office communication — I’m seeing more challenges arising from miscommunication (or under-communication) between marketing teams and the rest of the business.
The failure to communicate
For example, a B2B technology client I worked with last month asked me to help streamline its content by aligning its sales and marketing teams.
The sales team didn’t use much of what the marketing team created. Instead, sales reps turned to ChatGPT to create their own content for email and social media.
Worse, they still requested new content from the marketing team, causing a backlog of requests and conflicting priorities. Should the marketing team continue its existing thought leadership plan (and risk sales ignoring it) or accommodate the sales requests for content that didn’t fit into the marketing plan?”
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