In 2025, retail media is set to become a dominant force in digital advertising, leveraging first-party data to create highly personalized shopping experiences. With continued growth, retailers will integrate media networks into their ecosystems, driving revenue and enhancing customer engagement.

Adweek is hosting a webinar ‘The 2025 Retail Media Forecast’ on Monday, October 21, 2024, at 1.00 pm ET.

The Adweek team says, “Discover the key trends and developments forecast for retail media at this special webinar moderated by Lauren Johnson, ADWEEK’s deputy editor of retail media and commerce, in conversation with Lauren Wiener, managing director and partner at Boston Consulting Group, and Jeff Clark, VP of product and omnichannel commercialization at Walmart Connect. You’ll find out:

  • What retail media will look like in the coming year and beyond
  • How the industry is adapting to shifts in consumer behaviors
  • New retail media offerings advertisers can expect to integrate into their campaigns”.

The 2025 Retail Media Forecast

Adweek

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