Podcasting for marketing in 2024 offers brands a unique way to engage audiences with in-depth, authentic content. It builds brand authority and fosters loyalty by delivering value through storytelling, interviews, and expert insights.

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Podcasting: How to Create a Better Show’ featuring Tom Webster.

This episode covers the following:

  • Why Use Podcasting Today: Trust, Loyalty, and Visibility
  • Producing a Better Podcast: Why Do You Matter to Your Audience?
  • Producing a Better Podcast: Format
  • Producing a Better Podcast: Editing for Narrative Flow and Continuity
  • Producing a Better Podcast: Guest Prep.

Social Media Examiner

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