Media platforms like Google, Meta, and The Trade Desk have developed powerful AI to improve media performance. They are increasingly incorporating more holistic data outside of clicks and conversions to optimize campaigns.

Adweek is hosting a webinar ‘Make Your Media Platforms Work Harder’ on Tuesday, October 22, 2024, at 1.00 pm ET.

The Adweek team says, “Get best practices to boost your campaign performance using critical data signals and platform AI tools from leaders at Meta and Ovative Group. You’ll find out:

  • The limitations of current media platform optimization
  • Approaches you can take to enhance in-platform AI for more effective marketing
  • How to better align your media campaigns with broader business outcomes through smarter data-driven decisions”.

Make Your Media Platforms Work Harder

Adweek

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