Content pillars are key themes or topics that guide a brand’s content strategy. They ensure consistency, relevancy, and alignment with the brand’s goals and audience needs.

Digital Marketing Institute contributor Clodagh O’Brien has published an article answering the question ‘What are Content Pillars and Why are They Important?’.

She says, “It’s impossible to cover every keyword or key phrase that relates to your audience. What you need to do is cover the topics and keywords that count and convert (and tie into your SEO strategy). Content pillars enable you to do that.

Content pillars are important because they:

  • Help you build authority
  • Drive organic traffic
  • Engage your audience
  • Help generate conversions
  • Improve search rankings
  • Tap into the Google E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) ranking factor
  • Help cultivate your brand’s voice”.

What are Content Pillars and Why are They Important? [Answered]

Digital Marketing Institute

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