Content marketing faces challenges like consistently producing high-quality, engaging content that resonates with target audiences, while also standing out in an oversaturated digital landscape. Additionally, measuring the effectiveness and ROI of content efforts can be difficult, requiring ongoing strategy adjustments.

Content Marketing Institute contributor Alexandra Cote has published an article featuring five things content marketers shouldn’t be afraid of doing.

She says, “If it’s the latter, try some of these techniques to get over the uncomfortable and tackle these five things in your content marketing program:

1. Talk to your ideal customers

Why you fear it: I admit it. This is my fear because it takes time to schedule interviews with members of your target market. Their feedback can be scary, too. Your ideal customers may not say what you expect, but that’s exactly why you should get to know their needs, challenges, and jobs to be done better. Without a detailed and well-researched buyer persona, your content can miss the mark regarding relevance and engagement.

Actionable steps to do it:

  • Engage the entire marketing team to document a detailed buyer persona that aligns with your content strategy.
  • Analyze your organization’s existing customer base and market research to understand the ideal customer.”

5 Things Content Marketers Shouldn’t Be Afraid of Doing

Content Marketing Institute

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