A well-crafted PPC strategy ensures targeted visibility, driving relevant traffic to your website while maximizing ad spend efficiency. It allows for measurable results and quick adjustments, helping businesses achieve faster ROI and adapt to market trends.

Digital Marketing Institute contributor Clark Boyd has published a PPC Strategy Worksheet.

He says, “This is your comprehensive guide to help you harness the power of artificial intelligence and automation to maximize your Pay-Per-Click (PPC).

Here’s what the worksheet will help you do:

  1. Define Your Goals and KPIs: Start by establishing what you aim to achieve with your PPC campaigns.
  2. Select Metrics and Set Targets: Identify the key metrics that will measure your success.
  3. Develop a Funnel-Based Strategy: Break down your marketing funnel into distinct stages—Awareness, Consideration, Interest, and Conversion—and tailor your tactics and keywords accordingly.
  4. Integrate AI Tools: Explore and select the best free AI tools that can automate and enhance various aspects of your campaigns, from keyword research to bid management.”

PPC Strategy Worksheet

Digital Marketing Institute
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