Gmail feature allows businesses to put logos in emails

Gmail allows marketers to reach a vast audience directly through personalized and targeted email campaigns. Its seamless integration with Google tools enhances data-driven strategies, optimizing campaign performance and customer engagement.

MediaPost Columnist Ray Schultz has reported about a new Gmail feature that allows businesses to put logos in emails.

He says, “Brands using Gmail will soon be able to display their logos in emails without a trademark registration.

Google now supports Common Mark Certificates (CMC), a new type of certificate being issued by Certificate Authorities (CA) for use with BIMI (Brand Indicators for Message Identification).

BIMI allows authenticated brands to include their logo with emails.

Email senders using Gmail on the web have needed a Verified Mark Certificate (VMC) to indicate authentication up to now. But that required a trademark registration.

In contrast, CMC will allow businesses of any size to display their logos in the inbox.”

Give Me BIMI: Gmail Allows Brands To Place Logos In Emails – With No Trademark