13-Point Checklist for B2B Website Service Page
Orbit Media founder Andy Crestodina has published an article featuring a 13-point checklist for the perfect B2B website service page.
He says, “The B2B marketing website is critical in driving demand through clarity and trust, through content and design. We invite you to review the service pages on your website against this checklist.
- Are there missed opportunities?
- Is anything unclear?
- Could changes to the content and design make it a better page?
1. Short and descriptive headline
Those few words at the top of the page should pass the “backyard BBQ test.”
Imagine you meet someone for the first time at a party. They ask what you do. You respond with the words at the top of your service page.”
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