ChatGPT can enhance SEO by generating optimized, keyword-rich content that improves search engine visibility. It also assists in crafting meta descriptions and blog posts tailored to attract targeted traffic.

MOZ has published the latest Whiteboard Friday video ‘5 Ways SEOs Can Use ChatGPT’ featuring Christopher Long.

He says, “First one we’re gonna talk about is featured snippet optimization. ChatGPT is really, really good at creating these succinct summaries of overall topics but really capturing a lot of information within those summaries.

One way we’ve had a lot of good success using it is let’s say you’re optimizing for the featured snippet for index funds, it’s actually telling ChatGPT, “Hey, create a two to three sentence summary of index funds. And the rules are always use an is statement and always start both sentences with the target keyword of index funds.” Generally ChatGPT is really, really good at creating these summaries and it’s a fantastic use case to create these succinct summaries that are really gonna translate well to featured snippet opportunities.”

MOZ

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