A website audit is crucial for identifying performance, SEO, and usability issues that may hinder user experience or search rankings. Regular audits ensure your site remains optimized, secure, and aligned with current digital trends.

Similarweb has published ‘How To Perform an SEO Site Audit: A Complete Guide’.

Limor Barenholtz says, “Done correctly, an SEO site audit will help you:

  • Find and nullify technical issues
  • Improve how search engines crawl your site and navigate your content
  • Rank higher and beat your competition

1. Finding and nullifying technical issues

Technical issues could hurt your site’s performance in more ways than you realize. Issues like broken pages (404) or poor site structure can eat away at your conversion rates as well as kill your rankings. Long load times could affect key user metrics like Bounce Rate.

What’s more, working on the technical side of your website, AKA Technical SEO, could open up many opportunities you didn’t even know existed.

2. Helping search engines and users navigate your content

If your users can’t easily find what they are looking for on your site, they are likely to find it on your competitors’ sites.”

How To Perform an SEO Site Audit: A Complete Guide

Similarweb

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