It can be tough to ensure that your campaigns are delivering the brand outcomes you need. But thanks to holistic brand lift measurement—an alternative to traditional brand lift studies—it’s now possible to uncover key drivers of media performance and recommendations for optimizing growth.

Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Optimize Brand Building’ on Tuesday, October 29, 2024, at 1.00 pm ET.

The Adweek team says, “Hear how brands can use AI-driven media and creative measurement to shape their media planning strategy and brand growth, with performance and analytics experts from Kantar and MassMutual. You’ll find out:

  • Why marketers should move beyond traditional brand lift studies and focus on identifying key brand drivers to optimize media planning more effectively and rapidly
  • How AI-driven measurement tools provide actionable recommendations for improving channel optimization, audience segmentation, and more
  • How an AI-powered holistic campaign analysis can enhance media planning and contribute to stronger brand building”.

The Future of Measurement: Use AI to Optimize Brand Building

Adweek

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