Building Ideal Customer Profiles for Social Media Success [Podcast]
Convince & Convert has published the latest episode of the Social Pros podcast titled ‘Building Ideal Customer Profiles for Social Media Success’.
The Convince & Convert team says, “A marketing strategy can be full of great, inventive ideas but unless it’s targeted at the right people, you could be flying blind. But how do you narrow down and identify your target market? Katie Robbert, CEO of Trust Insights, works with clients to identify their Ideal Customer Profiles (ICPs) and refine their marketing messages to speak directly to customers. She joins Social Pros to talk about her strategy for using data insights, AI and targeting messaging.
An Ideal Customer Profile = A Goal-Aligned Way to Speak Directly to Your Best Customers
The best marketing is targeted and specific. It speaks directly to customers who are likely to buy and find value in the solution you provide. It’s marketing that’s elevated by a thorough understanding of a customer’s pain points, needs, and wants, and offers a much-needed solution.”
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