Podcasting boosts business growth by building a loyal audience and establishing thought leadership in your industry. It also offers a unique platform to engage with potential customers through informative and value-driven content.

HubSpot has published a case by Jena Kutcher ‘Podcasting for Business Growth: How I Built a 7-Figure Business While Staying True to Myself’.

She says, “Let’s dive into the journey of what it looks like to go from that initial spark of curiosity and the publishing of your first few episodes to building a 7-figure business with podcasting.

A quick spoiler here: This won’t require burnout. It also doesn’t mean you’ll have to shift who you are, what you do, or become a totally different human to see success.

Podcasting for Business Growth: How I Built a 7-Figure Business While Staying True to Myself

The Beginning of the Podcast Journey

Even though I was in the thick of running my photography business while getting my digital marketing business off the ground, I was apprehensive about starting a podcast. I joked about how no one wanted to hear my voice or learn from me!

But I couldn’t shake my curiosity. Then my brother gave me his old microphone and I felt like all my excuses had finally run out. What did I have to lose? So, I started scared.”

Podcasting for Business Growth: How I Built a 7-Figure Business While Staying True to Myself

HubSpot

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