The Beginner’s Guide to Defining Buyer Personas [Guide]
Digital Marketing Institute has published ‘The Beginner’s Guide to Defining Buyer Personas’.
Clodagh O’Brien says, “According to Sales for Startups, marketers who use buyer personas enjoy 73% higher conversions than those who don’t. After all, if you don’t know who you’re aiming your efforts at, how will you sell your products or services?
In this guide, we’re going to show you how to create buyer personas to increase your audience, boost brand awareness, and drive more sales by these steps:
We also have a great example of a brand that has nailed their personas and seen great success.
The Beginner’s Guide to Defining Buyer Personas
Digital Marketing Institute
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