HubSpot has published ‘How to Use Facebook Live: The Ultimate Guide‘.

Sophia Bernazzani Barron says, “As a marketer, one of the things I like best about Facebook Live videos, is that they are public. This means viewers can watch on any device with access to Facebook, even without an account.

But not everyone can stream. Users with personal profiles can go live on Facebook from their timeline, a group, or an event using a computer or mobile device.

The Benefits of Facebook Live

Well, for one, Facebook has the largest audience of any social media platform, welcoming over 3 billion active users. This makes the potential reach of Facebook Live immense.

In addition, Facebook is really prioritizing video on the platform, which means Facebook Live is more likely to be served in the newsfeed and in front of your audience than other static mediums.”

How to Use Facebook Live: The Ultimate Guide

HubSpot

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