Using blogs for marketing helps businesses engage audiences by providing valuable content, building trust, and improving SEO rankings. Regular blog posts also establish authority in a niche, driving traffic and generating leads.

Orbit Media Studios’ founder has published an article featuring the 2024 blogging statistics.

He says, “Welcome to the 11th Edition of the Annual Blogger Survey. This is a big, ungated research piece filled with trends, charts and inputs from experts. We keep updating this same URL because “digital ink is never dry.”

We’re going to answer a lot of content marketing questions:

  • How are bloggers using AI?
  • How long does it take to write a blog post?
  • How long is the typical blog post?
  • How is traffic to blogs changing over time?
  • Are bloggers publishing more or less often than before?
  • Which formats are driving results?

You find answers to these questions and many many more. In the final section, we’ll show what top bloggers do differently, so you can score your own strategy against what’s working for others.”

2024 Blogging Statistics: 11 years of Trends and Insights from 1000+ Bloggers

Orbit Media Studios

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