Six Steps To Create a Complete Marketing Strategy in 2025
A complete marketing strategy ensures consistent messaging across all channels, aligning business goals with target audience needs. It helps optimize resources, maximize ROI, and achieve sustainable growth by covering every aspect from planning to execution.
HubSpot contributor Sam Lauron has published an article featuring six steps to
She says, “I like to think of a marketing strategy as outlining the long-term goals and overall approach, while a marketing plan covers the specific actions and tactics to achieve those goals.
In other words, marketing strategy guides a business’s overall marketing efforts. It includes goal-setting, market and competitor research, and messaging and positioning for a brand.
For example, say you’re creating a marketing strategy for a new fashion brand. Your strategy might target young Gen Z students and position the brand as trendy and affordable.
But, a strategic marketing plan is a detailed tactical roadmap that outlines the specific actions and tactics that should achieve the marketing strategy’s goals.”
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