B2B product positioning focuses on clearly communicating the unique value and benefits of a product to meet the specific needs of business clients. Effective positioning differentiates the product from competitors, helping it resonate with target markets.

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘B2B Product Positioning: How to Be Certain Your Product Sells’ featuring April Dunford.

This episode covers the following:

  • Why is Product Positioning Important
  • Product Positioning Method Step 1: Assessing Competitive Alternatives
  • Product Positioning Method Step 2: Differentiating Capabilities
  • Product Positioning Method Step 3: Translating to Value
  • Product Positioning Method Step 4: Defining Target Customer Characteristics
  • Product Positioning Method Step 5: Choosing a Market Category.

Social Media Examiner

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