Content Marketing Institute has published a new video ‘Electrify Your Content Experiences’.

The CMI team says, “Media fragmentation is pushing viewership into echo chambers, increasing the pressure on marketers to deliver breakthrough owned media experiences. But how do you innovate in such a disconnected landscape? Robert Rose highlights some winning content-driven experience products as evidence that brands need to swing for the fences rather than focus on achieving incremental gains.”

Content Marketing Institute

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