Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Trends for Marketing & Sales’.

The video covers the following:

  • Understanding overall vertical trends
  • Benchmarking against competitors
  • Analyzing brand awareness and sentiment
  • Researching keywords for ad campaigns.

The GSC team says, “Want to use Google Trends to create successful marketing and sales strategies? In this video, Daniel Waisberg and Omri Weisman show how Google Trends can help you understand overall vertical trends, benchmark against competitors, analyze brand awareness, and research keywords for ad campaigns.”

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