This is a reminder for the Adweek webinar to be held on October 16, 2024.

Growing your audience is essential for marketing as it amplifies brand visibility and broadens your reach, helping you connect with more potential customers. A larger audience also increases opportunities for engagement and conversions, ultimately driving business growth and long-term success.

Adweek is hosting a webinar ‘Grow Audiences With Actions, Not Attributes’ on Wednesday, October 16, 2024, at 1.00 pm ET.

The Adweek team says, “Get best practices for building audiences based on actions, such as where they spend their time and money—rather than attributes—from leaders at Quad. You’ll find out:

  • Why personalization beats segmentation, and how to build highly relevant personalization that lifts response rates
  • How to implement always-on customer-led communication, based on transactions, behavioral triggers or life stages
  • Strategies to evolve your measurement beyond last-touch attribution”.

Grow Audiences With Actions, Not Attributes

Adweek

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