Marketing frameworks are strategic tools that guide businesses in planning, executing, and optimizing marketing efforts. They provide a structured approach to understanding market dynamics, defining target audiences, and aligning marketing tactics with business goals.

HubSpot contributor Jenny Bergen Clark has published an article featuring nine marketing frameworks.

Clark says, “A marketing strategic framework does more than just keep you focused on the task at hand. As your company grows and your team grows along with it, you must find a way to communicate with every member of the marketing department, no matter where they work or what tasks they are responsible for.

Creating a marketing framework is the best way to ensure that everyone knows what they need to do and how they need to do it. Additional benefits of utilizing a marketing framework include:

  • Creates a home for templates, guides, tools, and assets that all marketers in your organization will need to access.
  • Establishes and communicates approved verbiage for the organization.
  • Improving marketing enhances the growth and bottom line of the company.”

The 9 Best Marketing Frameworks You Need to Know

HubSpot

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