The Ultimate Email Marketing Guide for Beginners [Guide]
Email marketing is crucial for building direct, personalized connections with customers, fostering engagement, and driving conversions. It offers a cost-effective way to reach targeted audiences, deliver tailored content, and nurture customer relationships over time.
Digital Marketing Institute has published ‘The Ultimate Email Marketing Guide for Beginners’.
Clodagh O’Brien says, “Email marketing is one of the most profitable direct marketing channels, with Statista projecting global revenue from email to reach $17.9 billion by 2027.
The reason for this growth is that email marketing offers a direct and personalized way for brands to engage with customers. This helps build meaningful relationships, and drives conversions.
Email also allows for targeted messaging so businesses can send segment audiences to send relevant messages. It’s also a cost-effective and measurable channel that can nurture leads over time to boost brand loyalty.
Let’s look at three of the most important features of email marketing for your business.
1) Data collection
One of the key reasons companies leverage email is for data collection.
As the reliance on third-party cookies as a tracking method reduces, getting email subscribers is a great way to collect personal data from people who are interested in your business with consent.”
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