Facebook and Instagram Shops allow businesses to create online storefronts within the apps, enabling users to browse and purchase products directly. These features help brands streamline the shopping experience, driving sales through social media by providing an easy, integrated path from product discovery to purchase.

The latest ‘HubSpot Marketing’ video is titled ‘How to Set Up Facebook and Instagram Shops’.

The HubSpot team says, “In this video, we’re diving headfirst into the wild world of Facebook Shops. No boring tutorials here – just pure, unadulterated ecommerce magic! We’ll guide you through the digital jungle of Commerce Manager, help you create a product catalog that’ll make your competitors weep, and show you how to make your shop look sexier than a supermodel’s Instagram feed.”

HubSpot

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