With millions of dollars spent in mere seconds, Big Game ads are one of the most significant investments a brand can make.

Adweek is hosting a webinar ‘Maximize the Impact of Your Big Game Ad Spend’ on Tuesday, November 12, 2024, at 1.00 pm ET.

The Adweek team says, “Discover strategies and insights to help ensure every advertising dollar counts from Caitlyn Banowsky, media principal at Lerma, and Ericka Podesta McCoy, CMO at Resonate. You’ll find out:

  • How Lerma allocates and manages multi-million dollar Big Game ad budgets and analyzes campaign performance
  • The role of AI-powered data in optimizing audience targeting and maximizing ad impact
  • Case studies of successful campaigns fueled by data-driven decisions”.

Maximize the Impact of Your Big Game Ad Spend

Adweek

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