In 2024, digital marketing increasingly leverages AI and machine learning to deliver hyper-personalized customer experiences, driving engagement and conversions. Additionally, the integration of immersive technologies like augmented reality (AR) and virtual reality (VR) redefines brand interactions, making campaigns more interactive and impactful.

Semrush contributor Asif Ali has published an article featuring 75 digital marketing statistics.

He says, “Here are some of the broader digital marketing industry statistics:

  1. The global digital advertising and marketing market will reach $1.5 trillion by 2030. Compared to $671.6 billion in 2023. (Research and Markets, 2024)
  2. Only 17% of organizations clearly define their digital marketing strategies (Smart Insights, 2024)
  3. About half of marketing decisions are guided by marketing analytics. And many companies are held back by insufficient data management practices. (Gartner, 2022)
  4. Over 99% of shoppers do online research at least sometimes before purchasing. Which proves that having a strong digital marketing presence is key to reaching potential customers. (Power Reviews, 2023)”.

75 Digital Marketing Statistics You Need to Know

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