Understanding Click-Through Rate: Why CTR Matters
Click-Through Rate (CTR) measures the percentage of people who click on a link compared to the total who view it. A higher CTR indicates effective engagement and relevance in digital marketing campaigns.
Search Engine Journal contributor Melissa Mackey has published an article explaining Click-Through Rate and its importance.
She says, “Quality Score is a measure of an advertiser’s relevance as it relates to keywords, ad copy, and landing pages.
The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores.
Quality Score is calculated by the engines’ measurements of expected click-through rate, ad relevance, and landing page experience.
A good CTR will help you earn higher Quality Scores.
While Quality Score is not a factor in the ad auction, it is an indicator of expected performance and will impact your CPCs.”
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