Making SEO Decisions With Confidence: A Guide To Data-Driven Strategies [Guide]
Search Engine Journal has published ‘Making SEO Decisions With Confidence: A Guide To Data-Driven Strategies.
Adam Heitzman says, “Before diving into strategies, it’s crucial to understand the types of data that matter in SEO:
- Traffic data: This includes organic traffic, direct traffic, referral traffic, and paid traffic. It helps you understand how users are finding your site.
- Keyword research data: This reveals the terms and phrases people use to find websites like yours. It’s crucial for content planning and on-page optimization.
- Backlink data: These are links from other websites to yours. Search engines consider them a sign of trust and authority.
- Competitor data: This shows competitor performance and strategies, helping you identify opportunities and threats in your niche.
- Content data: This includes information about your website’s content, such as word count, readability score, and internal linking structure.”
Making SEO Decisions With Confidence: A Guide To Data-Driven Strategies
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