Google’s Helpful Content Update (HCU) aims to prioritize content that is useful, people-first, and genuinely helpful over content created solely for search engine rankings. It encourages websites to focus on providing valuable information that meets user needs.

MOZ has published the latest Whiteboard Friday video ‘Google HCU: What Can You Do?’ featuring Tom Capper.

The MOZ team says, “In this week’s episode of Whiteboard Friday, Tom follows up on his previous blog post about the Helpful Content Update and provides actionable insights into what you can do if you’ve been impacted by this rollout. What should you do as a result of the HCU findings and how can you think about your strategy moving forward?”

MOZ

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