Google algorithm updates refine search rankings, impacting website visibility and SEO strategies. Brands and marketers must adapt to these changes to maintain or improve their online presence.

Digital Marketing Institute contributor Clark Boyd has published an article highlighting the impact of Google algorithm updates.

He says, “The 2024 Google documentation leak provided rare insights into Google’s algorithm, but marketers must still be prepared for constant change. This is particularly true in the AI age, as Google makes rapid changes to try and fend off new competition. For instance, Google’s rushed launch of AI overviews in search results led to headlines such as “Google advises users to run with scissors, cook with glue and eat rocks.” Marketers are always on high alert, especially when Google makes mistakes like these.

Among the tiny tweaks indecipherable to the naked eye, the search giant has also launched a small number of what it terms “broad core algorithm updates” since 2018. These are announced via the Search Liaison X account, a role held by renowned SEO expert Danny Sullivan. The creation of this role at Google was a welcome step towards providing transparency into a channel that is the lifeblood of so many online businesses.”

Google Algorithm Updates: What do They Mean for Brands and Marketers?

Digital Marketing Institute

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