Google Analytics alternatives offer robust tracking and analytics features, often with enhanced privacy and customization options. These tools provide diverse insights to help businesses optimize their online performance without relying on Google’s ecosystem.

Semrush contributor Tan Siew Ann has published an article featuring 15 best Google Analytics alternatives.

Ann says, “Some reasons to look for a Google Analytics alternative include:

  • Steep learning curve: Some Google Analytics users find the tool difficult to use. Especially after Google updated the Universal Analytics version to Google Analytics 4 (GA4).
  • Data may not be reported in real time: Google Analytics may take up to 48 hours to report certain data if it has many data events to process. Which means your reports could be outdated when you view them.
  • Google may use your data: When you set up Google Analytics on your site, you allow Google to use the site data they receive for serving targeted ads. You’ll need to use a different analytics tool if you don’t consent to this usage.
  • Data privacy concerns: Various European Union (EU) data protection authorities have expressed concern that Google Analytics isn’t compliant with the General Data Protection Regulation (GDPR) out of the box.”

15 Best Google Analytics Alternatives

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