Content Marketing Institute has published a new video ‘What’s Your Data Standards Plan?’.

The CMI team says, “In new research from Claravine and Advertiser Perceptions, 98% of agencies and 81% of client marketers agree that their company will lose market share without a data standards practice. Though it’s challenging to reach a company-wide consensus on naming, storing, and tracking data, Robert Rose explains why it’s a critical step toward measuring — and improving — your content’s performance.”

Content Marketing Institute

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