Marketing on LinkedIn allows businesses to target a professional audience with precision through tailored ads and content. With features like Sponsored Content and InMail, brands can build thought leadership, engage decision-makers, and drive conversions in a trusted business environment.

MarTech has published a comprehensive article ‘Marketing on LinkedIn: What you need to know’.

Constantine von Hoffman says, “Everything on LinkedIn is marketing. Ads, posts, conversations, messages, etc. are all part of your campaign and need to be focused on achieving a goal. Here are the tools the site provides.

Company Page

Your digital storefront on the platform. It’s where you showcase your brand, share company updates and connect with your audience.

  • Brand visibility: Just like websites, a well-optimized company page improves your search engine ranking.
  • Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Blog posts, industry news and thought leadership pieces all need to provide useful information.
  • Community building: Nothing fancy about this. Respond to comments, follow people who you want to connect with, and comment on their posts. Be interested and interesting.”

Marketing on LinkedIn: What you need to know

MarTech

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