B2B commerce focuses on transactions between businesses, enabling bulk purchasing, long-term contracts, and customized pricing. It leverages digital platforms for streamlined procurement, fostering efficiency and stronger supplier relationships.

Content Marketing Institute is hosting a webinar ‘B2B Commerce Masterclass’ on Wednesday, October 30, 2024, at 1.00 pm ET.

The CMI team says, “Join us as we dive into the latest trends and strategies in B2B commerce and content. You’ll hear from industry experts as they explore how businesses are evolving to meet changing customer expectations and the technology shifts driving innovation in the B2B space. Discover actionable insights to modernize your approach and stay competitive in this evolving digital landscape.

AGENDA

1:00 PM ET/10 AM PT – Introduction with Robert Rose

1:05 PM ET/10:05 AM PT – The State of the Industry with Paul do Forno, Managing Director, Deloitte Digital

1:25 PM ET/10:25 AM PT – Unleashing Your Commerce Creativity in B2B: The Power of Composable Commerce with Kayla Bryant, Global Marketing Programs Director, Commerce, Sitecore

1:55 PM ET/10:55 AM PT – Content and Commerce at the Edges with Laura Barnes, Senior Director, Global Content Team, Red Hat and Robert Rose, Chief Strategy Advisor, CMI”.

B2B Commerce Masterclass

Content Marketing Institute

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