B2B marketing strategies focus on building long-term relationships through personalized communication and value-driven content. Effective strategies include leveraging account-based marketing, networking, and optimizing digital channels to target decision-makers and enhance lead generation.

MarketingProfs is hosting a webinar ‘The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions’ on Thursday, October 31, 2024, at 2:00 pm ET.

The MarketingProfs team says, “Your lead generation efforts may have been successful this year, but many B2B marketers struggle to close sales, especially under Q4 pressures.

Join us to unpack the latest trends and strategies in B2B lead nurturing. Drawing from Predictiv’s comprehensive 2024 survey of B2B marketers, we’ll explore why 99% of marketers use data-driven strategies, yet only 1 in 3 feel confident in their nurturing efforts.

You’ll hear real-world examples, actionable advice, and answers to your pressing questions about lead nurturing and conversion. We’ll dive into:

  • Tapping into multiple data types, including intent data, to inform nurturing strategies
  • Creating effective, personalized content for different stages of the nurturing process
  • Engaging leads to accelerate sales conversions specifically for Q4 success”.

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