By 2025, Generative AI in marketing will be pivotal, enabling hyper-personalized content creation and automating customer interactions at scale. Its integration will enhance data-driven decision-making, optimizing campaign efficiency and delivering tailored experiences in real-time.

Adweek is hosting a webinar ‘The State of Gen AI in Marketing 2025’ on Monday, November 18, 2024, at 1.00 pm ET.

The Adweek team says, “Get insights to help you plan your Gen AI strategy during this insightful conversation between ADWEEK editor in chief Ryan Joe and Dstillery’s chief data scientist Melinda Han Williams. You’ll find out:

  • The biggest AI adoption successes and failures of 2024, and the “why” behind them
  • What parts of marketing have been most impacted by Gen AI and what to expect in 2025
  • How to manage the growing fragmentation of Gen AI, and what you can do to assess different niches”.

The State of Gen AI in Marketing 2025

Adweek

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