Building Ideal Customer Profiles for Social Media Success [Podcast]
A marketing strategy can be full of great, inventive ideas but unless it’s targeted at the right people, you could be flying blind.
Convince & Convert has published the latest episode of the ‘Social Pros Podcast’ titled ‘Building Ideal Customer Profiles for Social Media Success‘
This episode covers the following:
- How ICPs differ from customer personas or archetypes
- The type of data you need on customers to help you create the best content
- How the Trust Insights team identifies customer needs
- How to define or redefine your ICP
- How to use your ICP for creating targeted information
- Why you need to decide on a measurement method whenever you implement a new strategy
- How AI tools can help with processing data and finding patterns
- The next steps after you’ve defined your ICP
- Where to find more information about Trust Insights.
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