CMI Highlights Three Content and Marketing Strategy Disruptions for 2025

In 2025, content marketing will prioritize immersive, interactive experiences using AI and AR to boost engagement. Brands will lean into data-driven personalization, creating targeted content that resonates with specific audience segments in real-time.

Content Marketing Institute contributor Robert Rose has published an article featuring three disruptions that will shape content and marketing strategy in 2025.

He says, “Over the last two years, I’ve seen at least three significant disruptions that indicate where content and marketing may be headed. Identifying the implications of these disruptions may help you plan for the future of content and marketing.

Disruption 1: Customer media consumption and the importance of brand

Wow, that sounds important, doesn’t it? It’s just a fancy way of saying things are moving faster, people have more choice in content, and trust in branded experiences plays a bigger role in generating demand and creating loyalty.

Now, you’re no doubt familiar with the shift in how people consume and spend time with content. I shared some of these points in a recent news video and article:

• 2023 was the first year in which time spent with online video overtook television.
• YouTube now makes up 8.6% of streaming television consumption – surpassing Netflix’s 7.9%.”

3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025