B2B eCommerce is transforming how businesses interact by streamlining transactions, automating procurement, and enhancing supply chain efficiency. With digital platforms, companies can now offer personalized, scalable solutions tailored to the unique needs of their business clients.

HubSpot contributor Sam Lauron has published an article featuring five tips on getting B2B Ecommerce right.

She says, “There’s more than just a single-letter difference between B2B and B2C ecommerce. Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses online.

To better understand how B2B ecommerce differs — and can be more challenging — I spoke to a few experts.

Buying Cycle

For starters, the B2B ecommerce buying cycle is much longer than B2C.

Steve Hutt, the founder of eCommerceFastlane, suggests the process can stretch anywhere from three to nine months, depending on the industry. There are several reasons for this.

For one, B2B ecommerce involves multiple decision-makers. Even if you’re only in contact with one person, they need to get buy-in from their team.”

Getting B2B Ecommerce Right — Here’s What I Learned From Experts

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