Optimizing shopping ads for natural language search enhances visibility by aligning ad content with how users naturally phrase queries. This improves relevancy, boosts click-through rates, and captures traffic from voice and conversational searches.

Digital Marketing Depot has published a new guide ‘Optimizing Shopping Ads for Natural Language Search’.

The DMD team says, “Quick start guide to harnessing AI for enriching product data with customer-centric attributes

Download Lily AI’s quick start guide for Optimizing Shopping Ads for Natural Language Search to see how AI can automatically optimize Performance Max (PMax) + Shopping campaigns with natural consumer language.
The secret? Using AI to operationalize natural consumer language at the product micro-attribute level to capture all the ways that consumers speak, shop, and search today. CMOs will love that, in addition to better shopping ad performance, product attribute enrichment also boosts SEO and organic product listing performance as well as on-site search results. A true Paid+Organic+Owned triple threat!”.

Optimizing Shopping Ads for Natural Language Search

Digital Marketing Depot

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