This is a reminder for the Adweek webinar to be held on October 31, 2024.

In 2024, content marketing emphasizes personalization, AI-driven insights, and interactive formats to engage audiences more effectively. High-quality, tailored content that addresses user intent remains key to building trust and driving conversions.

Adweek is hosting a webinar ‘Embrace ‘Found’ Content for Better Brand Storytelling’ on Thursday, October 31, 2024, at 1.00 pm ET.

The Adweek team says, “Now that everyone is a creator, traditional marketing strategies need to evolve. Your brand needs a fresh strategy that transforms customers, employees, and communities into active participants in brand storytelling. This kind of “found” creative goes above and beyond user-generated content and allows you to tap into culture and co-create with your community.

Rethink how to make dynamic, inclusive, and culturally relevant campaigns with Tom Christmann, creative director and found content evangelist at Catch+Release. You’ll find out:

  • How to build more authentic connections and leverage collective creativity
  • Strategies to adapt to a saturated content landscape
  • Ways to make more content than ever”.

How Gen Alpha Influences Commerce

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