WhatsApp marketing allows businesses to connect with customers directly through personalized messages, updates, and offers. It builds stronger customer relationships by fostering real-time, interactive communication in a convenient, widely-used platform.

Digital Marketing Institute contributor Clark Boyd has published a detailed article explaining WhatsApp marketing.

He says, “Instant messaging has become a central part of most people’s lives in the 2020s – whether you’re in Canada, China, or Cameroon. WhatsApp is now the world’s most popular instant messaging service with over two billion monthly users. Despite this, it is still a footnote in most marketing plans. Even today, over a decade after it was acquired by Facebook (now part of Meta), we are still asking, “Does WhatsApp really matter for marketers?”

Let’s dig into this further!

WhatsApp Marketing: What You Need to Know

Digital Marketing Institute

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